NBA Store - Carnaby Street, full fit out and exterior works

Our solution

The store, set over 3,500 sq ft on two floors, has been designed as an immersive experience for all die-hard basketball fans. Outside, our stark black paintwork frames large windows to create a stand-out façade. Interior design features reference the evolving role of London as a key international market for the NBA. We installed everything, from a marked-up basketball court on the floor, to exclusive wallpapers and wall decals of badges representing every regular-season game held in London since 2011, along with exciting feature lighting and all fixtures and fittings holding the NBA’s vast range of merchandise, memorabilia and state-of-the-art technology.