Full fit-out and exterior works for the first UK flagship store of global sports supergiant, the NBA, in Carnaby Street, London.
The store, set over 3,500 sq ft on two floors, has been designed as an immersive experience for all die-hard basketball fans. Outside, our stark black paintwork frames large windows to create a stand-out façade. Interior design features reference the evolving role of London as a key international market for the NBA. We installed everything, from a marked-up basketball court on the floor, to exclusive wallpapers and wall decals of badges representing every regular-season game held in London since 2011, along with exciting feature lighting and all fixtures and fittings holding the NBA’s vast range of merchandise, memorabilia and state-of-the-art technology.
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